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Is Property Investment Overrated? A Fair Comparison Between Shares and Real Estate

  • Writer: Joshua Flack
    Joshua Flack
  • Jul 14
  • 3 min read

Updated: 3 hours ago


TL;DR

Property and shares are the two main wealth-building paths, and the tribal arguments between them generate more heat than light. Property's real advantage is leverage. Shares' real advantages are liquidity, diversification and lower hassle. Neither is universally better. This post is an honest comparison, not a sales pitch for property, because an investor who understands both makes better decisions.

A mortgage broker writing about whether property is overrated should make you trust the answer more, not less, if it's honest.

So here's the honest version. Property and shares both build wealth. They do it differently, with different advantages and different costs. The internet arguments treat it as a war with one winner. It isn't. The right answer depends on you.



Property's Real Advantage: Leverage

The single biggest argument for property is leverage. A bank will lend you most of the purchase price of a house. They won't lend you most of the price of a share portfolio on the same terms.

That leverage magnifies returns. Put 20 to 30% down and the capital growth accrues on the whole property value, not just your deposit. On a rising asset, leveraged returns on your actual cash invested can be substantial.

This is genuine and it's hard to replicate with shares. It's the core of the property case.



Shares' Real Advantages

Shares win on several fronts property investors often downplay:

Liquidity. You can sell shares in minutes. Selling a property takes weeks or months and costs thousands. When you need money, or want out, shares are vastly more flexible.

Diversification. A modest sum buys exposure to hundreds of companies across countries and sectors. A property is one asset, in one location, exposed to one local market. Concentration risk is real.

Low hassle. Shares don't call you about a broken hot water cylinder. No tenants, no maintenance, no compliance, no management. The passive in passive income is more genuinely passive with shares.

Lower entry cost. You can start with a small amount. Property needs a substantial deposit before you're in at all.

No ongoing costs eating returns. No rates, insurance, maintenance, or management dragging on the return.


The Honest Comparison

Leverage: property wins clearly.

Liquidity: shares win clearly.

Diversification: shares win clearly.

Hassle: shares win clearly.

Forced discipline: property wins (the mortgage forces you to keep investing; shares require willpower).

Tangibility and control: property wins for those who value it (you can see it, improve it, influence the return).

Add it up and neither sweeps the board. Property's leverage is powerful. Shares' liquidity, diversification and simplicity are powerful too.



The Real Answer

The best approach for many isn't choosing one. It's understanding that:

  • Property suits those who can use leverage well, want forced discipline, and accept illiquidity and hassle for the leveraged return

  • Shares suit those who value liquidity, diversification, and a hands-off approach

  • Many sensible investors hold both, property for leveraged growth, shares for liquid diversification

The tribalism is the mistake. Each tool does something the other can't.



Where This Leaves You

Property isn't overrated, and it isn't a religion. Its leverage advantage is real and significant. Its costs, illiquidity, concentration, hassle, are also real.

Shares aren't the enemy. They do things property can't. The investor who understands both, and uses each for what it's good at, beats the one who picked a side and stopped thinking.

If property is part of your plan, using its leverage advantage well is what makes the difference, and that comes down to how you structure the lending.



At CRISP, we help investors use property's core advantage, leverage, intelligently and safely. That's where property's edge over shares actually lives.


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About the Author:

Joshua Flack is a mortgage and lending adviser and the founder of Crisp Financial. Before finance, he spent two decades running businesses across construction, facilities services, and franchising, which is why his advice starts with how the numbers actually work rather than how the brochure says they should. He works with home buyers, investors, and self-employed borrowers across New Zealand, with particular depth in complex and non-standard lending. Crisp Financial Limited (FSP1012114) operates under the Link Financial Group FAP licence. The information in this article is general in nature and is not regulated financial advice.

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